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Image by Eyestetix Studio

YouTube

YouTube is the world’s largest global video sharing platform, serving billions of users and creators across every market. As a leader in digital innovation, YouTube continually invests in responsibility, safety, and trust initiatives to support users, policymakers, creators, and brand partners worldwide.

My Role

In this global role as Product Marketing Manager and Digital Marketing Manager, I led digital and product marketing initiatives for YouTube’s Responsibility team. I developed strategic GTM approaches, partnered with cross-functional teams across multiple regions, and managed digital campaigns designed to strengthen brand perception, user trust, and platform awareness. My work centered on building scalable marketing frameworks, operationalizing programs across countries, and delivering measurable improvements in reputation-focused KPIs.

Highlights & Key Initiatives

1. Launched a Global Digital Initiative Across Five Countries

  • Rolled out a multi-market campaign in Japan, India, Korea, Brazil, and Canada.

  • Ensured cultural adaptation, messaging alignment, and cohesive global execution.

  • Demonstrated strong campaign development, international coordination, and program management.

 

2. Improved User Engagement & Brand Perception

  • Drove a 30% lift in user engagement through targeted content distribution and channel optimization.

  • Enhanced brand perception by 25%, reinforcing trust and responsibility messaging across diverse audiences.

 

3. Increased Brand Awareness Within Key Demographics

  • Achieved a 40% increase in brand awareness through strategic audience targeting, messaging clarity, and performance measurement.

  • Strengthened reach and visibility for responsibility-focused content.

 

4. Delivered Lifecycle Marketing Wins Across Email & Digital

  • Achieved a 20% increase in click-through rates through optimized messaging and segmentation.

  • Improved email open rates by 15%, demonstrating effective audience engagement strategies.

 

5. Directed End-to-End GTM Strategy for Responsibility Initiatives

  • Managed the full go-to-market process for product responsibility programs.

  • Collaborated closely with policy, product, creative, and regional marketing teams.

  • Ensured alignment between strategic goals, execution, and measurable outcomes.

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