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Digital Marketing Consultant Case Study Phaon Spurlock

BKLYN LEAGUE

BKLYN LEAGUE is a Brooklyn-based lifestyle brand that offers a curated collection of apparel, accessories, and home goods.

The Ask

Develop the brand from start to finish

Role

  • Develop the brand identity

  • Website design and copy

  • Digital marketing

  • Event marketing strategy and production

  • Social media management

  • Develop partnerships

  • Public relations

Results

  • Content Creation: Creative Director for Photoshoots, Developed Social Media Copy, Graphics + Blog Posts
    Branding: Developed Brand Identity + Designed Website and Packaging
    Digital Marketing: Increased Instagram followers by 125% in two months by using organic social media growth strategies; Increased email list to over 3K within 5 months.
    Digital Ad Development and Management:
    Developed multiple traffic, retargeting and lookalike Facebook and Instagram ads that resulted in increasing the average daily sales by 1,451% within 60 days. 
    Scaling:
    By executing on an integrated digital marketing strategy plan, we increased BKLYN LEAGUE’s sales from $0 – $30K within three months

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