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Gold And Silver Coins

Gold Bullion International

Gold Bullion International (GBI) is a leading provider of precious metals solutions, offering turnkey physical gold and silver programs for investors and businesses worldwide. Through its consumer-facing brands—Hard Assets Alliance, GoldSilver and Wealthion—GBI delivers secure, accessible, and education-driven investment opportunities. With a focus on trust, transparency, and innovation, the company supports customers at every stage of their precious-metals investment journey.

My Role

As Marketing Director, I led digital brand and product marketing for three brands across multiple channels, including eCommerce, mobile, email, SEO/SEM, social media, and PPC. I managed content strategy, campaign development, market research, and performance optimization using tools such as Google Analytics and HubSpot. In this role, I oversaw agency partnerships, improved internal workflows, mentored a growing marketing team, and collaborated closely with international partners to execute unified, high-impact campaigns.

Highlights & Key Initiatives

1. Built and Executed a Comprehensive Annual Marketing Strategy

  • Developed integrated marketing plans for Hard Assets Alliance and GoldSilver.

  • Expanded multi-channel content production (email, blogs, webinars, social, and video).

  • Aligned efforts with lifecycle marketing goals to drive engagement and conversion.

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2. Drove High-Revenue Promotional Campaigns

  • Created multiple successful campaigns, including GoldSilver Flash Sales.

  • Generated $9M+ in revenue, including a single-day $657K sale by leveraging real-time market trends.

 

3. Launched SMS as a New Engagement Channel

  • Implemented SMS marketing across brands from the ground up.

  • Increased customer communication and influenced IRA account funding.

  • Demonstrated innovative thinking and customer-centric strategy.

 

4. Introduced Webinars to Enhance Customer Education

  • Launched webinars as a new content and engagement pillar.

  • Achieved 250+ RSVPs per session with strong follow-through into sales-assisted IRA accounts.

  • Strengthened the company’s role as a trusted educator in the precious-metals space.

 

5. Improved Customer Segmentation & Personalization

  • Led initiatives to refine customer data, segmentation, and messaging.

  • Improved collaboration between marketing, sales, and product teams.

  • Enhanced personalization throughout the customer journey.

 

6. Streamlined Creative & Operational Workflows

  • Onboarded Penji as a new creative partner, improving speed and design throughput.

  • Managed agency transitions and optimized project management systems.

  • Brought efficiency and clarity to campaign execution.

 

7. Led a High-Impact 20th Anniversary Rebrand Campaign

  • Managed strategy and execution for GoldSilver’s 20th anniversary campaign.

  • Delivered over $6M in sales in one month—a 137% increase over the prior month.

  • Demonstrated strong measurement, creative direction, and strategic planning.

 

8. Strengthened Leadership & Organizational Alignment

  • Mentored and managed a marketing team of four, building a high-performing unit.

  • Championed the full company-wide adoption of HubSpot as the CRM and marketing automation platform.

  • Received consistent praise from C-suite leadership for innovation, clarity, and driving measurable growth.

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