333 Lounge
Located a short walk from the Barclays Center in Prospect Heights, Brooklyn, 333 Lounge is a down-to-earth watering hole with a cool vibe offering jazz nights, DJ sets, co-working cafe and Caribbean pub fare.
The Ask
333 Lounge sought to revamp its digital marketing efforts to drive brand awareness, engage the local community, expand its email list, and increase sales. With these objectives in mind, I implemented a multi-faceted digital marketing strategy yielding measurable results across various platforms.
Objectives:
Drive brand awareness and community engagement.
Cultivate and expand existing social media audiences.
Increase email subscribers organically.
Boost sales through promotional and influencer marketing.
Role
-
Marketing Strategist
-
Digital Marketing Manager
-
Marketing Consultant
Results
-
Social Media Marketing: Organically, I created 45 custom social media posts, 21 graphics/videos, and 3 content calendars, resulting in a 5.7% growth in Instagram followers, from 8,893 to 9,400, surpassing the 3-month US average growth rate of 5%. On the paid front, ad copy and visuals were developed for 3 campaigns and 4 ad sets targeting cold, warm, and retargeted audiences. Additionally, the ad account was set up and optimized, ensuring the campaigns were ready for launch.
-
Email Marketing: The email marketing strategy delivered significant results for 333 Lounge. An automated welcome email sequence was created, achieving a 61% open rate, which far exceeded the industry average of 19.77%. I organically grew the email subscriber list from just 1 to 44, representing a remarkable 4,300% increase. Additionally, custom email templates were designed, and a website pop-up signup form was implemented to enhance lead capture and engagement.
-
Influencer and Promotional Marketing: Conducted extensive influencer research and outreach to identify potential collaborators who align with 333 Lounge’s brand values. Additionally, in-store and email signup discount promotions were launched to drive increased traffic and conversions, effectively engaging both existing and new audiences.
-
Marketing Consulting: Provided 4 hours of consulting on audience development, customer journeys, and strategic marketing tactics.
