333 Lounge

Results

• Social Media Marketing: Organically, I created 45 custom social media posts, 21 graphics/videos, and 3 content calendars, resulting in a 5.7% growth in Instagram followers, from 8,893 to 9,400, surpassing the 3-month US average growth rate of 5%. On the paid front, ad copy and visuals were developed for 3 campaigns and 4 ad sets targeting cold, warm, and retargeted audiences. Additionally, the ad account was set up and optimized, ensuring the campaigns were ready for launch.

• Email Marketing: The email marketing strategy delivered significant results for 333 Lounge. An automated welcome email sequence was created, achieving a 61% open rate, which far exceeded the industry average of 19.77%. I organically grew the email subscriber list from just 1 to 44, representing a remarkable 4,300% increase. Additionally, custom email templates were designed, and a website pop-up signup form was implemented to enhance lead capture and engagement.

• ​Influencer and Promotional Marketing: Conducted extensive influencer research and outreach to identify potential collaborators who align with 333 Lounge’s brand values. Additionally, in-store and email signup discount promotions were launched to drive increased traffic and conversions, effectively engaging both existing and new audiences.

• Marketing Consulting: Provided 4 hours of consulting on audience development, customer journeys, and strategic marketing tactics.