Procter & Gamble
Procter & Gamble is one of the world's largest consumer goods companies, specializing in personal health, personal care, and hygiene products.
The Ask
Ketchum PR asked Prototype MKTG to create a captivating holiday-themed press preview for Procter & Gamble's renowned brands.
Objectives:
Get members of the press excited about Gillette products
Showcase the latest products offered by Gillette
Role
Event Designer and Producer
Results
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Ketchum PR entrusted us to create a captivating holiday-themed press preview for Procter & Gamble's renowned brands. We transformed Manhattan's exclusive Pebble Bar into an enchanting holiday wonderland, setting the stage for an unforgettable experience.
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This luxurious event welcomed 40 influential guests, including top-tier press, tastemakers, and influencers, who immersed themselves in the magic of the season. The venue was bathed in a golden glow, accented with frosty touches, seamlessly blending elegance with festive charm.
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Attendees explored the latest grooming and beauty innovations from Gillette, Gillette Venus, and Braun through live demonstrations. They sampled premium products, received personalized embroidered gifts, and discovered curated gift guide ideas to inspire their holiday giving. All of this was complemented by handcrafted cocktails, gourmet bites and custom cookies, adding to the sophisticated ambiance.
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The event showcased P&G’s commitment to innovation and excellence, leaving a lasting impression and setting a new standard for holiday previews.
