Digital Advertising/Pay-Per Click Advertising
Digital Advertising or Pay Per Click (PPC) advertising that generates profits doesn't have to be intricate. Essentially, your business must understand its objectives (such as generating prospect enquiries or online sales) and determine the cost it can bear for each conversion, also known as cost per acquisition (CPA). After acquiring a thorough understanding of these metrics, the process becomes much simpler, and the focus shifts to identifying the finest quality PPC auctions that align with the conversion objectives and CPA limits.
Let Me Help You Drive Sales Through Digital Advertising
Throughout my 16-year career as a marketing professional, I have had the great fortune of collaborating with numerous exceptional businesses to help them achieve the marketing success they deserve.
From emerging startups to established industry leaders, I have seen and navigated it all, helping businesses drive sales through digital advertising.
Boosting your business's online presence on Facebook and Instagram by targeting the most promising prospects for your brand.
Assisting your business in getting discovered by potential customers who are actively searching on Google for the products or services you offer.
Profitable B2B ad campaigns, specifically tailored to your target audience, on the world's largest professional network.
Maximizing your profitability by actively engaging with your prospects and customers on the world's biggest video platform.
Twitter advertising provides exceptional targeting capabilities on a social media platform optimized for swift interactions.
TikTok advertising is hyper-focused on video content that can be geared to several audiences.
Richard S., Founder of NYC Autism Community Group
"The return on investment was off the charts; cost per click, click through rates were well above what you could even dream about. We added almost 1000 ticket sales in less than a month! Unheard of! Plus Phaon Spurlock was a force and so supportive!"
Frequently Asked Questions
These are the most common questions I am asked when customers are considering starting out.
What is PPC?
PPC stands for Pay-Per-Click, which is a form of digital advertising where advertisers pay a fee each time one of their ads is clicked. It is a model of online advertising used to drive traffic to websites, in which advertisers pay each time a user clicks on one of their ads. PPC ads can appear on various platforms such as search engines, social media networks, and websites. Advertisers bid on specific keywords or target audience demographics, and the winning bid gets their ad displayed to the audience. The cost of the ad is determined by the bidding process, and advertisers only pay when someone clicks on their ad.
How Does PPC Work?
PPC works through a bidding system in which advertisers bid on specific keywords or target audience demographics to display their ads to potential customers. The bidding process determines which advertiser gets their ad displayed to the audience and at what cost. Advertisers set a maximum bid for each click they receive on their ad.
When a user performs a search query or interacts with a website or social media platform, an auction takes place between advertisers whose targeting criteria matches the user's search intent or behavior. The winner of the auction gets their ad displayed to the user.
The cost of the ad is determined by the bidding process, and advertisers only pay when someone clicks on their ad. The amount an advertiser pays per click depends on various factors, such as the competition for the keyword, the relevance of the ad to the search query, and the quality of the landing page.
PPC advertising platforms provide various targeting options, including location, time of day, device, demographics, and interests, allowing advertisers to reach their target audience more effectively. Advertisers can track the performance of their campaigns, adjust their bids, and optimize their ads for better results.
What Costs are Associated with PPC?
When hiring a Pay Per Click specialist, the customer incurs two expenses:
The first cost is the fee paid to the platform provider every time a user clicks on your ads, known as the cost per click (CPC). The customer decides on a click budget, which is the amount they are willing to spend on clicks. Typically, the more a customer spends on clicks, the higher their financial returns can be. However, the amount to be spent depends on the customer's objectives and willingness to invest.
As with any marketing strategy, there are no guarantees of success.
The second cost is the management fee paid to the PPC specialist for optimizing the campaign and maximizing financial returns. Similar to how investors use investment managers to increase profits, many companies use PPC specialists for the same purpose.
How Much Do You Charge for PPC Management Services?
My costs are customized to each PPC project and will be confirmed in a proposal following suitable consultation and analysis.
For reference, smaller campaigns typically start at $500/month.