Email marketing is a digital marketing strategy that involves sending promotional messages or commercial content to a targeted audience via email. It is a way for businesses to communicate with their customers or potential customers and build relationships with them through email. The messages can range from newsletters, promotional offers, product updates, event invitations, and more.
Let Me Help You Generate Leads, Inquiries & Sales through Email Marketing
Throughout my 16-year career as a marketing professional, I have had the great fortune of collaborating with numerous exceptional businesses to help them achieve the marketing success they deserve. I’ve developed and managed 100’s of email marketing campaigns on various platforms and offer flexible contracts to suit you.
From emerging startups to established industry leaders, I have seen and navigated it all, helping businesses generate more customer inquiries and sales of their products and/or services.
Email Marketing Services
Email Marketing Strategy
Assisting you in establishing appropriate goals, strategies, and actions to accomplish your desired business results.
B2B Contact Lists
Extensive and top-notch email contact data to bolster exceptional outcomes in generating leads through emails.
Based on my experience in numerous campaigns, I possess the expertise to craft email content that grabs attention, generates interest, and motivates action.
Linking your business with relevant decision-makers who have a keen interest in your offerings to create sales opportunities.
Gmail, Outlook, MailChimp and More
I have extensive experience working with Gmail, Outlook, Mailchimp, Pardot, Constant Contact and more.
I will design a template that's suitable for your company, with the goal of nurturing clients or customers.
Jan Soolman, Owner of Clutch Towels
"As a smaller operation I did not have a big budget, but I was able to work with them and get big results. My campaign generated strong ROI and drove sales and visits to my site. Working with Phaon was great. He was always responsive, knowledgeable and professional, keeping me on task and on budget. My business is in a much better place now, and I would highly recommend!"
Frequently Asked Questions
These are the most common questions I am asked when customers are considering starting out.
What is Email Marketing?
Email marketing is a digital marketing strategy that involves sending promotional messages or commercial content to a targeted audience via email. It is a way for businesses to communicate with their customers or potential customers and build relationships with them through email. The messages can range from newsletters, promotional offers, product updates, event invitations, and more. The goal of email marketing is to engage the recipient, create brand awareness, and ultimately, drive sales or conversions.
What is Required for Email Marketing?
Email list: You need a list of subscribers who have opted-in to receive emails from your business.
Email marketing software: This is a tool that enables you to manage your email list, create email campaigns, and track email performance.
Content: You need to create engaging and relevant content for your emails, such as promotional offers, newsletters, product updates, event invitations, and more.
Call-to-action (CTA): A clear CTA in your emails is essential to encourage your subscribers to take action, such as making a purchase, signing up for a service, or visiting your website.
Analytics: You need to track the performance of your email campaigns, such as open rates, click-through rates, and conversion rates, to optimize your email marketing strategy.
How is Email Marketing Measured?
Email marketing is measured using metrics such as open rate, click-through rate, conversion rate, bounce rate, and unsubscribe rate. These metrics help you evaluate the effectiveness of your email campaigns and make data-driven decisions to improve your email marketing strategy.