A strong personal brand is crucial for both individuals and companies. Regardless of whether you have already started working on improving your brand, it exists. Looking at successful companies, it becomes evident that a larger-than-life brand is often a key to success. So, how can you achieve that? Here are seven effective strategies you can implement today:
1. Embrace the Mindset of Being a Brand, Your Personal Brand
Consider the example of Apple. What comes to mind when you think of Apple? What impressions do you want people to have when they hear your company's name? Adopting this mindset will guide your marketing efforts and help you shape your brand effectively.
2. Monitor Your Online Presence
Take a moment to search for yourself on Google. Analyze the results and use them to your advantage. Set up alerts to notify you when your name starts appearing more frequently. Consider performing this search regularly, perhaps twice a day, to stay updated. Increased visibility leads to greater exposure and recognition. (Note: If you have a common name, consider adding your middle initial or full middle name to differentiate yourself.)
3. Establish a Personal Website
Creating a personal website is a powerful way to showcase your brand. It doesn't have to be overly complex; even a simple website with a resume and a short bio can make a significant impact. However, the more professional and well-designed your website is, the more likely it is to attract viewers. Your website serves as a gateway for others to discover and connect with your company.
4. Provide Value
Look for opportunities to deliver value to your audience. Avoid unrelated or irrelevant content. For instance, if you're a tech company, share insights about different technologies. Stay aligned with your brand, and by doing so, you will generate more value and credibility. Remember, your audience wants content that is relevant and meaningful to them.
5. Think Twice Before Posting
Exercise caution when posting on social media platforms like Twitter or Instagram. Your followers are primarily interested in your company. Although it is OK to post about your personal life or daily activities, just monitor what it being shared. Avoid posting too frequently or sharing random thoughts without purpose. Be strategic. Maintain a professional tone and refrain from engaging with mean or negative comments. Exercise restraint and thoughtfulness when sharing content.
6. Cultivate Relationships with Other Brands
Tap into the power of networking by connecting with alumni from your college or individuals in similar industries. Seek out successful individuals who share a common background or interests. Join relevant groups and communities. Building alliances with influential brands can significantly benefit your company's growth and reputation.
7. Craft and Share Your Story
What's your unique story? How did you reach your current position, and why did you start your company? Answering these questions will help you develop your personal brand further. Having an inspiring narrative will not only motivate investors but also increase your visibility and reach. Additionally, always strive for progress and evolution. Continually reinvent yourself to avoid stagnation and stay ahead.
By implementing these seven steps, you can enhance your personal brand and establish a strong presence in your industry. Remember, building a brand is an ongoing process that requires dedication, consistency, and a commitment to delivering value to your audience.
If you or someone you know needs help with marketing, book a free discovery call with me here. Let’s chat!
Phaon K. Spurlock, MBA
Marketing Consultant, Speaker + Entrepreneur